One fad to the next: TikTok


Bryleigh De Jong

In 2014, the first prototype came out into the world and became a very popular social media app. The main headquarters was in Shanghai with an office in Santa Monica, California. App users are able to create and share short lip-sync videos. Later in August of 2014, the official version of was launched. 

Two years later, a company ByteDance launched the app Douyin in China. It took the company 200 days to develop the app. A year later in 2017, the company released TikTok to the world. Douyin is an app for the people living in China and TikTok is the international version. In a single year, TikTok had over 100 million users and over 1 billion videos viewed every day. The app is popular in Asia, the United States, and many other parts of the world. 

Much like, users can create and share short lip-syncs, comedy, and talent-showing videos. The music and lip-sync videos are usually 3 to 15 seconds long; short looping videos are from 3 to 60 seconds. 

Kaden Lyle, a junior, is a famous TikToker in our school for making funny videos on the app. 

“I think TikTok is a very fun app,” said Lyle. “I honestly only started making TikToks because I wanted clout but it turned out to be pretty fun.” 

Even though the app is free, you’re able to buy in-app purchases. As of October 2018, TikTok has been earning 3.5 million dollars per month. From October 2017 to October 2018, there was a 275% increase in revenue. 

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However, Lyle doesn’t believe the success of Tiktok will continue.

“Eventually, Tiktok will run dry just like most other things because people will get tired of it.” 

Bryleigh De Jong ([email protected])